Creative marketing agency Tone Creative announces Websites For Good, a new campaign to help non-profit organizations expand their presence online and in their communities. The new program will provide free website design and development as well as brand strategy to three non-profits and community organizations in 2012. Any non-profit or community organization can apply for a free website at www.tonecreative.com/givingback.
Owners Arielle Landsberg and Dan Vidali feel that it’s important to use their brand strategy and design skills to build stronger connections between non-profits and their communities. “We’ve seen the results from past projects and it’s an honor to help non-profit organizations achieve their goals,” says owner Dan Vidali.
Tone Creative has helped three non-profits achieve their marketing goals in the past year. They reinvented Slow Food Saratoga Region’s website and local brand presence and also created a new website for the Regional Farm and Food Project. The new websites and marketing campaigns have helped both organizations communicate better with their members and vocalize their sustainable-minded, local food message.
Tone Creative also designed the annual campaign graphics for Shining Hope for Communities, a non-profit organization providing education and creating opportunities for young girls in Kibera, a part of Nairobi, Kenya. The Newman’s Own Foundation pledged to match up to $100,000 in donations from the annual campaign which helped bring fresh water to Kibera, Kenya’s largest slum. When asked about Tone Creative’s contributions SHOFCO managing director Katherine Bascom says, “Tone Creative helped us infuse each campaign with materials that inspired people and sparked their donations, inquiries, and further media opportunities.” Tone Creative encourages non-profits and community organizations to apply online, and wishes to continue the program indefinitely. “There is no greater joy than helping the few who have the power to help many,” says owner Arielle Landsberg. To learn more about Websites For Good and Tone Creative, visit www.tonecreative.com/givingback or call (518) 633-4844
