Saratoga Springs – The Saratoga County Chamber of Commerce has unveiled its first-ever Annual Report Video documenting some of the chamber’s key accomplishments from 2011. The video replaces the traditional print version of the Chamber’s Annual Report. The new video was unveiled to more than 600 members during the Chamber’s 94th Annual Dinner, on Thursday, January 26, 2012, at the Saratoga Springs City Center. View video:
Instead of mailing a printed annual report, the Chamber will be emailing its more than 2,700 members a link to the Annual Report video. The Chamber is also posting the video on its Facebook page, via Twitter and LinkedIn. “Through these online systems, we can immediately share the link with 10,000 members, friends, fans, followers and connections,” said Todd Shimkus, President of the Saratoga County Chamber of Commerce. “Best of all, anyone can view our annual report online now to hear from our key volunteer leaders what we do to help local companies to succeed, grow and thrive and how we promote Saratoga County as a global destination for tourists, talent and trade.”
The video is 8 minutes and 42 seconds long and was produced by Modern Mix Marketing, the Saratoga Springs based firm that also worked with the Chamber this past summer to produce the Saratoga Lip Dub. Shimkus noted that the cost of producing the video is nearly equivalent to the cost of producing, printing and mailing its traditional printed version but the video can be sent to more people and the chamber can track how many people actually view the video. “This is all part of our concerted effort to be a vocal and visible promoter of our members and Saratoga County using the latest technology available to us hopefully in an innovative and fun way,” added Shimkus.